Research Project on Amul
TIRED of powdered soups? Here is an option from the brand leaders in the dairy industry - Amul. Having continued to enjoy number one status in practically all the dairy products in India, Amul has now introduced ready to use soups in tetra packs of one litre. To begin with the Masti soups have been introduced in two flavours Hot Sour and Tomato.
Says Amul's General Manager (Marketing) R S Sodhi, “It is a test marketing drive in Gujarat and in a month or two it will be introduced all over India.” And there isn't much competition for there are not many companies in India that sell ready to use (just pour and heat) soups, he adds. The tetra packs are available in all outlets selling Amul products.
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Yes the products are practically unbeatable “Taste of India” from the Gujarat Cooperative Milk Marketing Federation with its brand Amul. The Indian market might have seen changes in last 50 years but there has not been a change in the liking for Amul products. And as cola companies are engaged in a bitter war to command a higher market share, Amul continues to penetrate in the hearts of the masses.
Beginning
The story of Amul (Anand Milk Union Limited) began way back in 1946 as an offshoot of freedom movement with an aim to do away with the exploitation of middlemen in milk collection and give the villagers the best returns for milk. Now not only has the milk collection and co-operative members increased but Amul is also giving a stiff challenge to the multinationals. After introducing flavoured milk in various parts of India and undertaking a test drive for flavoured lassi in over 1,100 outlets in Ahmedabad, Amul has introduced soups in tetra packs.
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This is a free research project on Amul topic. Keep in mind that all free research project samples and research paper examples are taken from open sources – they are plagiarized and cannot be used as your own research project. If you need a qualitative custom research project on Amul for college, university, Master's or PhD degree – you are welcome to contact professional research writing company to have your paper written online by academic research writers.
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This is a free research project on Amul topic. Keep in mind that all free research project samples and research paper examples are taken from open sources – they are plagiarized and cannot be used as your own research project. If you need a qualitative custom research project on Amul for college, university, Master's or PhD degree – you are welcome to contact professional research writing company to have your paper written online by academic research writers.
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