Research Paper on Nokia

In this constantly growing innovative world, Nokia - one of the world's leading players in wireless communications has a responsibility to society as a whole to contribute to the development of new technologies and products for mobile communications. Consequently, for Nokia to achieve this, it is important that they recognize what kind of market they can target that would be favorable to both company and customer. Hence, this report describes specific strategies that Nokia should undertake in order to provide value to a selected customer group in particular, targeting the business industry but more specifically, middle managers and the like. In addition, the Value Planning Model will be used to demonstrate the link between Nokia understanding their customer values and the ensuing of configuration, communication and delivery of said values.

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Nokia Telecommunications has achieved a unique place, competing in the world's telecommunications industry in general and in the mobile industry in particular. Nokia is an organization that must constantly use innovation in order to survive and grow in this ever revolutionizing world of technology. As the mobile industry continues to rapidly grow, pressure for groups in this exchange system within which Nokia operates has strengthened in order to quickly embrace the progress of mobile services as well as market growth for the entire mobile industry.

One such group is the Open Mobile Alliance since its inception in June 2002, has rapidly expanded from approximately 180 founding members (including Nokia) to involve more than 300 companies (Nokia.com, 2003a). The Open Mobile Alliance is a group of companies and organizations that are committed to a shared set of principles, who have come together to drive the growth of the mobile industry.

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